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StubHub Converts Quick Sales to Long-term Loyalty
StubHub, the world's largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.read more
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CPGs Apply Loyalty-program Analytic Standards to Mass Advertising
Phaedra Hise CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising. read more
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Building Your Brand with Your Employees
By Mike Ryan While businesses devote billions of dollars in advertising, promotions and marketing resources to the external marketplace, many are ignoring critical internal audiences—their own...
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Tis' the Season for Gift Cards: NRF
Shoppers plan to spend more than ever before on gift cards over the holiday shopping season. read more
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Mysterious Boxes Make Noteworthy Marketing Tools
Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities. read more
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Power Pack: Ideas and Trendsetters to Watch in 2013
By Beth Negus Viveiros and Brian Quinton From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.read more
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Program Design Key to Gamification Success
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.read more
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Businesses Spend $22.7 Billion on Gift Cards
The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.read more
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2012 PRO Award Winner: The Marketing Arm for GameStop
2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Call of Duty Pre-Order Campaign" for Best Incentive Promotion.read more
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2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA...
2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the "Look and Play Like a Winner" incentive promotion.read more
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